Sell Like Hell The Copywriter S Nifty Handbook
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Sell Like Hell The Copywriter S Nifty Handbook
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Author : Carmine Mastropierro
language : en
Publisher: Carmine Mastropierro
Release Date : 2020-04-09
Sell Like Hell The Copywriter S Nifty Handbook written by Carmine Mastropierro and has been published by Carmine Mastropierro this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-09 with Business & Economics categories.
Copywriting is part art, part science. It's also one of the most effective business skills you can learn. In fact, learning to write effective sales copy will turn any dull campaign into a money-making machine. This book will teach you the insider strategies for writing drool-worthy headlines, value propositions, product descriptions, and other material. It also contains a step-by-step writing process, swipe file resources, and more.
Emarketing
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Author : Robert A. Stokes
language : en
Publisher: Orange Grove Text Plus
Release Date : 2009-09-24
Emarketing written by Robert A. Stokes and has been published by Orange Grove Text Plus this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-24 with Internet marketing categories.
Offers a one-stop resource to kick start your eMarketing career, or to give it a much needed boost. It features the tools and tactics essential to search engine optimisation, pay per click advertising, social media, viral marketing, conversion optimisation, online reputation management and more.
How To Write Sales Letters That Sell
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Author : Drayton Bird
language : en
Publisher: Kogan Page Publishers
Release Date : 2002
How To Write Sales Letters That Sell written by Drayton Bird and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with BUSINESS & ECONOMICS categories.
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Love Based Copywriting Method
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Author : Michele PW (Pariza Wacek)
language : en
Publisher: Love-Based Publishing
Release Date : 2015-10-31
Love Based Copywriting Method written by Michele PW (Pariza Wacek) and has been published by Love-Based Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-31 with Business & Economics categories.
The book that started a movement! Do you hate the way sales and marketing copy makes you feel? Sales-y? Inauthentic? Hype-y? Just plain icky? You're not alone ... and there's a reason you feel that way. It's because traditional sales and marketing copy (also known as direct response copy) sells by tapping into fear. But you don't have to use fear – you can sell and market your business using love instead. And when you do that, you stop manipulating and twisting arms to get buyers, and instead start attracting, inspiring and inviting your ideal clients into your business. Ahhh -- doesn't that sound wonderful? In this book, love-based copywriting and marketing expert Michele PW (Pariza Wacek) teaches you the philosophy and the foundational principles behind selling with love versus fear – the same proven principles she's used to help her clients sell nearly $50 Million worth of products and services over eight years. Plus, she includes dozens of exercises so you too can easily implement love-based copy into your own business. Whether you're a seasoned entrepreneur or business owner or just starting out, you'll discover valuable tips and strategies around selling and marketing with love. And not only will you feel great about it, so will your ideal clients. "Love-Based Copywriting Method" is a part of the Love-Based Business series, which is an award-winning series that has been featured on numerous media outlets, including CBS and NPR. You may also want to check out "Love-Based Copywriting System," the second book in the Love-Based Business series, which walks you through step-by-step exactly how to write copy that sells with love. I wish I had Michele's books when I started my first business! The heart, soul and wisdom she shares - along with a deep practical, tactical understanding of how 'Love Based' copywriting really works - is a rare and unique gift that any entrepreneur needs to succeed. Too many of today's marketing tactics feel inauthentic and manipulative. Michele, and her books provide another, much more aligned and authentic way to communicate your message, and your value, in a way that feels GREAT for everyone involved and produces results for you, and your clients. Christine Kloser, award-winning author If you not only want to love your copy and marketing but have your ideal clients love your copy and marketing, Michele's philosophy and system is just what the doctor ordered! Lisa Sasevich, best-selling author of "Boost Your Sales: How to Use Irresistible Offers... Without Being Salesy" As a heart-centered visionary who cares deeply about the people I'm here to serve, I know that marketing from a place of love is essential. Michele PW is the perfect guide & mentor to allow us all to fully embrace our heart while enrolling people. Amy Ahlers, Wake-Up Call Coach & Bestselling Author What readers are saying about the Love-Based Copy books: Love-Based Copywriting offers an alternative to the kind of fear-based marketing that often feels so icky for both those creating it and those on the receiving end. T.L. Cooper The message is excellent and will be a book I'll recommend to all my clients. Goodreads reader Very impressed with this book. Filled with golden nuggets, it provides an excellent process for doing what the cover says: Writing heart centered copy. Jessi Lohman I work in marketing and most of what I do involves copywriting. This method really helped me lose the generic message and become more specific. The writing exercises are helpful. Can’t wait to read the rest of the series! Goodreads reader Best copy about writing copy I have read. Christopher Sherrod
Made To Stick
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Author : Chip Heath
language : en
Publisher: Random House
Release Date : 2007-01-02
Made To Stick written by Chip Heath and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-01-02 with Business & Economics categories.
NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
A Project Guide To Ux Design
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Author : Russ Unger
language : en
Publisher: New Riders
Release Date : 2012-03-23
A Project Guide To Ux Design written by Russ Unger and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-23 with Computers categories.
User experience design is the discipline of creating a useful and usable Web site or application that’s easily navigated and meets the needs of the site owner and its users. There’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, management skills, and business savvy. That’s where the updated edition of this important book comes in. With new information on design principles, mobile and gestural interactions, content strategy, remote research tools and more, you’ll learn to: Recognize the various roles in UX design, identify stakeholders, and enlist their support Obtain consensus from your team on project objectives Understand approaches such as Waterfall, Agile, and Lean UX Define the scope of your project and avoid mission creep Conduct user research in person or remotely, and document your findings Understand and communicate user behavior with personas Design and prototype your application or site Plan for development, product rollout, and ongoing quality assurance
Finding The Right Message
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Author : Jennifer Havice
language : en
Publisher: Make Mention
Release Date : 2020-06-30
Finding The Right Message written by Jennifer Havice and has been published by Make Mention this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-30 with categories.
Imagine if you could connect with your website visitors the moment they landed on your website. They understood exactly what kind of value your product or solution provided. And they were eager to join your email list, start your free trial, or hit the buy button. What would that mean to your business? Jen Havice, messaging strategist and customer-driven copywriter, walks you through how to ask the right questions to learn what makes your customers tick so you can produce copy your visitors can't resist. Filled with examples, templates, and case studies, Finding the Right Message is both practical and timely. You'll get a process for determining what messages your customers need to see along with field-tested ways of improving your copy.A few of the lessons you'll learn in this step-by-step guide are: The Six Key Elements of Customer-Driven MessagingWhat questions to ask in surveys and interviews and the ones to avoidHow to do customer research without the customersHow to analyze your voice of customer research findings and apply them directly to your copyHow to tie your features to the benefits your customers care most about Finally, you can say goodbye to guessing which messages will turn your prospects into customers and hello to high-performing copy that practically writes itself.